TY  - BOOK
AU  - McEwen,William J
TI  - Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships
SN  - 1595620052
AV  - HF5415.15 M414 M3 2005
PY  - 2005///
CY  - New York
PB  - Gallup
KW  - Brand loyalty
KW  - Consumers' preferences
KW  - Product management
ER  -