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  <titleInfo>
    <title>Media research methods</title>
    <subTitle>understanding metric and interpretive approaches</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Anderson, James A</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Los Angeles, Calif</placeTerm>
    </place>
    <publisher>Sage Publications</publisher>
    <dateIssued>2012</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>438 p : ill</extent>
  </physicalDescription>
  <tableOfContents>HKBU library</tableOfContents>
  <note type="statement of responsibility">James A. Anderson</note>
  <note>HKBU library = C.2</note>
  <note type="venue">YT2025 M09</note>
  <subject authority="lcsh">
    <topic>Mass media</topic>
    <topic>Research</topic>
    <topic>Methodology</topic>
  </subject>
  <classification authority="lcc">P91 A532 M4 2012</classification>
  <identifier type="isbn">9781412999564 /</identifier>
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    <recordCreationDate encoding="marc">121003</recordCreationDate>
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