TY  - BOOK
AU  - Anderson,James A
TI  - Media research methods: understanding metric and interpretive approaches 
SN  - 9781412999564 /
AV  - P91 A532 M4 2012
PY  - 2012///
CY  - Los Angeles, Calif.
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - HKBU library = C.2; HKBU library; YT2025 M09
ER  -