TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.,(John Battice)
AU  - Ibrahim,Essam
TI  - Strategic marketing : creating competitive advantage
SN  - 9780199556601 /
AV  - HF5415.35 W517 S7 2010
PY  - 2010///
CY  - Oxford ;  New York
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
ER  -