Mooradian, Todd A. <br/><br/>
Strategic marketing / 
Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. 
 - Boston, MA :  Pearson Prentice Hall,  2012 
 - 384 p. :  ill 
<br/><br/><label>ISBN: </label>9780136028048 /  3,000 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / M819 S7 2012