Strategic marketing
Mooradian, Todd A.
creator
Matzler, Kurt.
Ring, Lawrence J.
text
xxu
Boston, MA
Pearson Prentice Hall
2012
monographic
eng
384 p. : ill
Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.
Marketing
Management
Strategic planning
HF5415.13 M819 S7 2012
9780136028048 /
130305
vtls000094025