Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker 
 - 9th ed. 
 - Hoboken, NJ :  Wiley,  2011 
 - 341 p :  ill 
<br/><br/><label>ISBN: </label>9780470317242 /  4,415.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / A23 S8 2011