Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Michael F. Weigold, Christian Arens 
 - 14th ed. 
 - Boston :  McGraw-Hill Irwin,  2013 
 - 722 p :  ill 
<br/><br/><label>ISBN: </label>0071318380 /  1,235.00 9780071318389 /  1,235.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / A681 C6 2013