TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising
SN  - 0071318380 /
AV  - HF5821 A681 C6 2013
PY  - 2013///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
ER  -