Alon, Ilan <br/><br/>
Global marketing : contemporary theory, practice, and  cases / 
Ilan Alon, Eugene Jaffe, and  Donata Vianelli 
 - New York :  McGraw-Hill/Irwin,  2013 
 - 602 p. :  ill 
<br/><br/><label>ISBN: </label>9780071318204 /  840.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF1416  / A454 G5 2013