TY  - BOOK
AU  - Alon,Ilan
AU  - Jaffe,Eugene D
AU  - Vianelli,Donata
TI  - Global marketing : contemporary theory, practice, and  cases
SN  - 9780071318204 /
AV  - HF1416 A454 G5 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Export marketing
KW  - Case studies
ER  -