Marketing metrics : the definitive guide to measuring marketing performance / 
Paul W. Farris ... [et al.]. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  FT Press,  2010. 
 - 414 p. :  ill 
<br/><br/><label>ISBN: </label>9780137058297 /  975.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Mathematical models
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M345 2010