00748nam a2200229 a 4500 vtls000096593 MTX 131114 2010 njua 000 0 eng d 9780137058297 / 975.00 201506300945 cat1 201311141711 cat7 201311141511 cat6 HF5415.2 M345 2010 MG010 Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. 2nd ed. Upper Saddle River, N.J. : FT Press, 2010. 414 p. : ill Marketing research. 6135 Marketing Mathematical models 108410 Farris, Paul 108411 GBE 71855 71855 2025-10-30 00:00:00 1 HF5415.2 M345 2010 1000308140 2025-10-30 1 2018-03-13 GBE 0 0 0 CGB 0 SP SDU GEN 2018-03-13 975.00