Hillestad, Steven G. <br/><br/>
Health care market strategy :  from planning to action / 
Steven Hillestad, Eric Berkowitz. 
 - 4th ed. 
 - Burlington, Mass. :  Jones & Bartlett Learning,  2013 
 - 358 p. :  ill. 
<br/><br/><label>ISBN: </label>9780763789282 /  3,372.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing of Health Services
<br/><br/><label>LC Class. No.: </label>RA410.56  / H652 H4 2013