Ind, Nicholas. <br/><br/>
The corporate barnd / 
Nicholas Ind 
 - Hampshire :  Macmillan press,  1997 
 - 187 p :  ill 
<br/><br/><label>ISBN: </label>0333674723 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice.<br/>Product management.<br/>Corporatre planning.
<br/><br/><label>LC Class. No.: </label>HD2741  / I38 C6 1997