Mowen, John C. <br/><br/>
Consumer Behavior / 
John C. Mowen 
 - 5th ed. 
 - London :  Prentice-Hall,  1998 
 - 696 p :  ill 
<br/><br/><label>ISBN: </label>0137700415 /  826.00 0137371152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / M936 C3 1998