TY  - BOOK
AU  - Belch,George Edward
AU  - Belch,Michael A
TI  - Advertising and promotion : An integrated Marketing Communications Perspective
SN  - 0071149252
AV  - HF5823 B387 1995
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
ER  -