Kotler, Philip. <br/><br/>
Marketing for Hospitality & Tourism / 
Philip Kotler 
 - New Jersey :  Prentice-Hall,  1996 
 - 704 p :  ill 
<br/><br/><label>ISBN: </label>013858267x 0133956253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade--Marketing.<br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>G155.A1  / K87 M6 1996