O'Shaughnessy, John. <br/><br/>
Competitive marketing / 
John O'Shaughnessy 
 - 3rd ed 
 - London :  Routledge,  1995 
 - 749 p :  ill 
<br/><br/><label>ISBN: </label>0415093171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / O78 C3 1995