TY  - BOOK
AU  - White,Jon
AU  - Mazur,Laura
TI  - Strategic communications management : Making public relations work
SN  - 0201593769
AV  - HD59 W45 S8 1995
PY  - 1995///
CY  - New York
PB  - Addison-Wesley
KW  - Public relations
KW  - Corporations
KW  - Communication in management
KW  - Corporate image
KW  - Case studies
ER  -