Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp 
 - 7th ed. 
 - Australia :  Thomson,  2007 
 - 629 p. :  ill 
<br/><br/><label>ISBN: </label>9780324408089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marking<br/>Sales promotion<br/>Advertising<br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S556 I5 2007