TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324408089
AV  - HF5415.123 S556 I5 2007
PY  - 2007///
CY  - Australia
PB  - Thomson
KW  - Communication in marking
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
ER  -