Schiffman, Leon G Consumer Behavior / Leon G Schiffman - 9th ed - New Jersey : Pearson Prentice Hall, 2007 - 541 p : ill ISBN: 9780132370936 / 680.00 Subjects--Topical Terms: Consumer behaviorMotivation research (Marketing)--Case studies. LC Class. No.: HF5415.32 / S333 C6 2007