TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk, Leslie Lazar,
TI  - Consumer Behavior
SN  - 9780132370936 /
AV  - HF5415.32 S333 C6 2007
PY  - 2007///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Case studies
ER  -