Sheth, Jagdish N <br/><br/>
Customer Behavior : A Managerial Perspective / 
Jagdish N. Sheth, Banwari Mittal 
 - 2nd ed 
 - Mason, Ohio :  Thomson/South-Western,  2004 
 - 487 p :  ill 
<br/><br/><label>ISBN: </label>9780030343360 /  607.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers’ preferences.<br/>Consumer satisfaction.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / S554 C8 2004