TY  - BOOK
AU  - Sheth,Jagdish N
AU  - Mittal,Banwari
TI  - Customer Behavior : A Managerial Perspective
SN  - 9780030343360 /
AV  - HF5415.32 S554 C8 2004
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Consumer behavior
KW  - Consumers’ preferences
KW  - Consumer satisfaction
KW  - Marketing
ER  -