Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens, Michael F. Weigold, Christian Arens 
 - 11th ed. 
 - New York :  McGraw-Hill/Irwin,  2008 
 - 712 p :  ill 
<br/><br/><label>ISBN: </label>9780071101059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / A681 C6 2008