Churchill, Gilbert A <br/><br/>
Marketing research : methodological foundations / 
Gilbert A. Churchill 
 - 7th ed. 
 - Fort Worth :  Dryden Pr.,  1999 
 - 1017 p :  ill 
<br/><br/><label>ISBN: </label>0030238161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / C561 M3 1999