Perreault, William <br/><br/>
Applications in basic marketing : clippings from the popular business press / 
William D. Perrault and E. Jerome McCarthy. 
 - Boston :  McGraw-Hill/Irwin,  2003 
 - 214 p. :  ill. 
<br/><br/><label>ISBN: </label>0072557982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P455 A6 2003