TY  - BOOK
AU  - Perreault,William
AU  - McCarthy,E.Jerome (Edmund Jerome)
TI  - Applications in basic marketing : clippings from the popular business press
SN  - 0072557982
AV  - HF5415.13 P455 A6 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
ER  -