Peter, J. Paul <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr 
 - 4th ed 
 - Chicago :  Irwin,  1995 
 - 863 p :  ill 
 - The Irwin series in marketing Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256137277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P387 M3 1995