Keh, Hean Tat. <br/><br/>
Strategic Asian marketing :  an essential guide for managers / 
Hean Tat Keh, Jeongwen Chiang. 
 - New York :  Pearson Prentice Hall,  2004. 
 - 269 p :  ill 
<br/><br/><label>ISBN: </label>9789812445650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K26 S7 2004