TY  - BOOK
AU  - Keh, Hean Tat.
AU  - Chiang,Jeongwen
TI  - Strategic Asian marketing: an essential guide for managers 
SN  - 9789812445650
AV  - HF5415.13 K26 S7 2004
PY  - 2004///
CY  - New York
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
ER  -