Barry, Pete The Advertising concept book : think now, design later : a complete guide to creative ideas, strategies and mpaigns / Pete Barry - 2nd ed - London : Thames & Hudson, 2012 - 144 p: ill ISBN: 9780500516232 / 1002 Subjects--Topical Terms: AdvertisingAdvertising campaignsAdvertising copy LC Class. No.: HF5821 / B279 A3 2012