TY  - BOOK
AU  - Barry,Pete
TI  - The Advertising concept book: think now, design later :  a complete guide to creative ideas, strategies and    mpaigns 
SN  - 9780500516232 /
AV  - HF5821 B279 A3 2012
PY  - 2012///
CY  - London
PB  - Thames & Hudson
KW  - Advertising
KW  - Advertising campaigns
KW  - Advertising copy
ER  -