TY - BOOK AU - Thompson,Arthur A. AU - strickand,A.J AU - Gamble,Jhom E TI - Crafting ang executing strategy : The quest for competitve advantage concepts and cases SN - 9780070182608 AV - HD30.28 T525 C3 2010 PY - 2010/// CY - New York PB - McGraw-Hill KW - Strategic planning KW - Case studies ER -