Best, Roger J. <br/><br/>
Market-Based Management : Strategies for Growing Customer Value and Profitability / 
Roger J. Best 
 - 2nd ed 
 - New Jersey :  Prentice-Hall,  2000 
 - 385 p :  ill 
<br/><br/><label>ISBN: </label>0130145467  1,020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / B561 M3 2000