TY  - BOOK
AU  - Best,Roger J.
TI  - Market-Based Management : Strategies for Growing Customer Value and Profitability
SN  - 0130145467
AV  - HF5415.13 B561 M3 2000
PY  - 2000///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -