Pride, William M. <br/><br/>
Marketing Concepts and Strategies / 
Wikkiam M. Pride 
 - Boston :  Houghton Mifflin,  2000 
 - 625 p :  ill 
<br/><br/><label>ISBN: </label>0395974844  4,590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / P945 M3 2000