TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C
TI  - Marketing Concepts and Strategies
SN  - 0395974844
AV  - HF5415 P945 M3 2000
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
ER  -