Kotler, Philip. <br/><br/>
Marketing an Introduction / 
Philip Kotler, Gary Armstrong 
 - 4th ed 
 - Upper Saddle River, NJ :  Prentice-Hall,  1997 
 - 585 p-c130 p :  ill 
<br/><br/><label>ISBN: </label>0132631202 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / K64 M6 1997