Czinkota, Michael R. <br/><br/>
International Marketing / 
Michael R. Czinkota 
 - 5th ed 
 - New York :  The Dryden Press,  1998 
 - 860 p :  ill 
<br/><br/><label>ISBN: </label>0030244013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / C998 I5 1998