Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel 
 - 11th ed 
 - New York :  McGraw-Hill,  1997 
 - 618 p :  ill 
<br/><br/><label>ISBN: </label>0070189544 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / E745 M6 1997