TY  - BOOK
AU  - Yip,George S.
TI  - Total global strategy : Managing for worldwide competitive advantage
SN  - 0131864610
AV  - HD62.4 Y56 T7 1995
PY  - 1995///
CY  - New York
PB  - Prentice-Hall
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
ER  -