Kotler, Philip. <br/><br/>
Marketing Management : Analysis, Planning, Implementation, and Control / 
Philip Kotler. 
 - 9th ed  International edition 
 - New Jersey :  Prentice-Hall,  1997 
 - 789 p :  ill 
<br/><br/><label>ISBN: </label>0132613638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K64 M4 1997