TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing Management : Analysis, Planning, Implementation, and Control
SN  - 0132613638
AV  - HF5415.13 K64 M4 1997
PY  - 1997///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -