@book{83151,
	author = {Kim, W. Chan and Mauborgne, Renée},
	title = {Blue ocean strategy :},
	publisher = {Harvard Business Review Press},
	year = {2015},
	address = {Boston, Massachusetts :},
	edition = {Expanded edition},
	note = {With a new preface, fresh chapters, and updated case studies"--Back of jacket.}
}