Kim, W. Chan <br/><br/>
Blue ocean strategy :  how to create uncontested market  space and make the competition irrelevant / 
 How to create uncontested market space and make the competition irrelevant 
W. Chan Kim, Renée Mauborgne. 
 - Expanded edition 
 - Boston, Massachusetts :  Harvard Business Review Press  2015 
 - 287 p. :  ill 
<br/><br/> With a new preface, fresh chapters, and updated case studies"--Back of jacket. 
<br/><br/><label>ISBN: </label>9781625274496 /  2,090.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / K49 B5 2015