01089nam a2200265 a 4500 vtls000108327 MTX 170407 2015 maua 000 0 eng d 9781625274496 / 2,090.00 201704081247 cat7 201704071847 cat6 201704071841 cat6 201704071840 cat6 HF5415.153 K49 B5 2015 NU000 NU001 Kim, W. Chan 129664 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. How to create uncontested market space and make the competition irrelevant Expanded edition Boston, Massachusetts : Harvard Business Review Press 2015 287 p. : ill With a new preface, fresh chapters, and updated case studies"--Back of jacket. New products. 155177 Market segmentation. 162250 Mauborgne, Renée 129665 GBT 83151 83151 2022-10-28 00:00:00 2 HF5415.153 K49 B5 2015 1000329168 2022-10-20 1 2018-03-13 GBT 0 0 0 0 SC SC GEN 2018-03-13 2090.00