Blue ocean strategy
how to create uncontested market space and make the competition irrelevant
How to create uncontested market space and make the competition irrelevant
Kim, W. Chan
creator
Mauborgne, Renée
text
mau
Boston, Massachusetts
Harvard Business Review Press
2015
Expanded edition
monographic
eng
287 p. : ill
W. Chan Kim, Renée Mauborgne.
With a new preface, fresh chapters, and updated case studies"--Back of jacket.
New products
Market segmentation
HF5415.153 K49 B5 2015
9781625274496 /
170407
vtls000108327